There are over 2 million active real estate licensees in the United States. In 2015, 5,250,000 existing homes were sold and over a half a million newly constructed homes were sold. Yet, the majority of new real estate agents fail at real estate within the first 24 months – many without having ever sold a home. To be a great realtor you have to have great entrepreneurial tendencies. It’s an industry where someone with a lot of hustle, the ability to connect to their community, and a hunger to socialize and educate their clients will preserver. Unfortunately, too many realtors treat their real estate business like a part-time gig.
In the field of Real Estate, word of mouth has always been the key piece to reaching more buyers and sellers. Leveraging Social Media allows you to spread the word of mouth faster, to more people, and in a sexier format than ever before. This concept is especially effective in small communities where you can create daily content about homes in the community (15-20 mile radius) and create a story about the homes, their location, and the amenities and history of the surrounding area.
Here are some actionable tactics that you can apply today to start gaining popularity in your area (not to mention more buyer and seller leads).
If you aren’t already familiar with Facebook’s native live streaming feature, it’s an incredible platform for realtors to leverage. Imagine having the ability to create virtual open house tours to your entire community on Facebook. Doing a walk through? Go live as you walk through the house and talk openly about the features of the home, the quality of the materials, showcase bedrooms and answer questions in real time. Perhaps people who aren’t looking for a home see your live stream and think it’s perfect for their sister. They share the live-stream with their friends and now you've got 20 more folks hopping on to this live, local version of HGTV. A neighboring home owner sees how unique your marketing is and contacts you to talk about selling their home. The home tour reaches 500 people in the surrounding community and 15 people contact you for a live showing. When it is all said and done you get 5 interested buyers and the home sells for $20,000 over asking price. The homeowner is overjoyed and the neighbors now know who to call when they want to sell their home. Meanwhile, you’ve got 14 other buyers who now follow you religiously on Facebook waiting for the next live tour. You are now the local House Hunters station – and even the nosey-nellies who just want to see the insides of local homes are happy to watch your videos from the comfort of their home and pajamas.
I predict that virtual open houses will be the future. Soon you will be able to click on any home on the market and get a 360 tour of the home without every stepping into it. For now though, using Facebook Live to activate virtual open houses in your area is still new enough to be a mammoth move in the right direction.
If your target market is 30-45 year olds or even older and you are not using Snapchat then you are missing out on the golden era to absorb market share in this highly engaging platform. Because the content on Snapchat is only visible for several seconds before it disappears forever you can bet that people are paying attention. This means people are actively consuming the content that you push out. Apply the same principle as above. Offer behind the scene Snaps as you tour a home.
One of the best things about Snapchat is that it is not a curated version of content. The content does not have to be pretty or perfect. You don’t need special lighting or video equipment. For example, you can jump on Snapchat and show that you placed a new for sale sign up, show around the neighborhood, go over details of the listing, talk about the nearby restaurants, location in relation to the schools, talk about the closest parks or public pool, or anything that you feel people would be interested in knowing. People may even Snap questions back and with the instant chat feature, you can answer them privately and schedule a showing.
Live streaming and video communication is going to continue to grow in popularity among the 30+ population over the next 24 months. My advice? JUST DO IT > start connecting with your community every day on these platforms and in 24 months if you haven’t seen massive growth in your business contact me and tell me I was wrong.