Recruiters... You’ve been saved! Any HR department can agree that interviewing & hiring is a tricky process. Well if you think hiring is hard, you should check out recruiting. Recruiting is the scouting process that takes place before any interviewing or hiring. Recruiting can be time consuming especially when you’re looking to fill obscure positions like a Chief Biscuit Dunker or a Grand Master Handshaker. Recruiting is also expensive especially if you’re going through a headhunter. It can cost you up to 20% of the employee’s first year salary. Okay... time for some Good News! We have Facebook Ads today that can do it faster and cheaper. After all, 2 billion people are on Facebook today with an average 1 billion daily users. So there’s your talent pool. Since its launch in 2004, Facebook has been gathering its users data, what they like, where they study, where they live, what they do for work… Fast forward 13 years, today we can leverage that data and target ideal candidates at laser beam accuracy. The stellar thing about it is we can target candidates who are not even looking for a new position. Here are some parameters you can configure as part of the Ad set for the recruiting campaign.
You can either target people who live here or who just happen to be here at this time. Pro tip: if you’re looking for a physicist, target a physicist convention of some sort.
2. Demographics: Select your age group, gender, and language spoken if applicable.
3. Job / Field of study / interest
This is where Facebook digs deep. Pro tip: you can pick multiple positions and interests to target specific people.
As you’re configuring the Ad parameters for this position you’re trying to fill, Facebook will be giving you instant insights on what you will be targeting. Adjust your parameters accordingly until you like the results.
4. The Rest The rest is up to your creativity. Pick an eye-catching picture and a good ad copy. As for the link, you can either set up a link to send these candidates straight to your application page, to your Facebook page if you want them to learn more about your company, or you can just list a good old fashioned email address with application instructions.
Facebook is bridging one heck of an HR gap. Facebook Ads are simply a reliable middle man between employer and employee. With that comes choice; choice between a number of positions for the employee, and choice within a larger talent pool for the employer. This results in quality talent acquisition for the company, and quality compensation for the employee. Do I hear a win-win? LinkedIn is joining in on the fun as it rolled out sponsored ads. We’ll have to keep an eye on it this year to gauge how efficient it is.
Mahmoud Boutaam: Husband, Father, Gym rat, digital marketing Ninja, audiobook consumer, language nerd (Arabic, French)